Internet Search: Julie Ross Internet Marketing

Dallas, Texas                                          jross@rostinventures.com

Results driven sales and marketing executive with proven success in business development, account management, and strategic positioning, providing an infinite focus on results and profitability.  Managed business growth, through grass roots marketing, recruitment and company merger & acquisitions.  Team oriented leader, experienced in managing and motivating personnel to achieve desired results. 

A visionary in the field of online marketing: Julie Ross is an SEM SEO Expert, with a proven history in Internet marketing, advertising and promotions.  With over 20 years experience in traditional and online marketing, Ms. Ross has marketing experience across industries in the launch of advertising, marketing and online public relations campaigns. 

Mrs. Ross President, Marketing at Rostin Ventures, is responsible for Internet Marketing, SEM SEO Strategy.  Google Search: Julie Ross Internet Marketing or SEM Expert Formula to see case studies of the SEM SEO Expert Formula and what others have to say about Julie Ross.

BROADCAST NEWS CORPORATION                                                      2004-2006      

A 7MM Production and Advertising Services Company, specializing in celebrity endorsement marketing.   Services include Advertising, Brand Development, Design Services, and    Media Relations.

Executive Vice President, Advertising Agency Division

·         Initiated Division. Brought a new revenue stream of advertising services to Broadcast News Corp. to provide clients with brand development, media and advertising solutions.  The division provides BNC with a profit center which has significantly impacted company revenues and client retention. 

·         Provide New Client Offerings.  New advertising service offerings include applications for Television, Radio, Internet, Print, and Outdoor.  Additional offerings include strategic marketing planning, traditional and online media buying and planning, and brand development.

·         Responsibilities include management of 50-line P & L, operations, new business development, client services, media relations, campaign and brand development.

·         Maintain Supplier Relationships.  Establish, develop, and maintain relationships with media and creative vendors. Manage pricing, discounts, terms, and volume rebates with key vendors, such as PRNewswire, BusinessWire, Time Warner, TW Direct, Comcast, SRDS, local and national television, radio, Internet, print and outdoor media.

A 6MM sales and marketing consulting firm, working with Medical and Technology sectors, to provide key sales and marketing functions.  Services included direct business-to-business sales, marketing and advertising, Internet marketing, business development, and operations support.

Executive Vice President of Marketing, Advertising, and Media Relations

• Increased revenue from existing customer base- Drove additional products and services into existing account base through strategic account planning and marketing. Responsible for the marketing and sales management.  Works closely with established sales and marketing staff to launch two product and service lines into business-to business markets of medical marketing, advertising, and physicians’ house calls. 

·         Account and project management – Built account and practice management division, to encompass project accountability and quality control for sales and marketing staffs, managing project and media budgets.  Maintains billable employees, at a rate of 80%.  Manages account and client services of Internet and print design, strategic marketing planning, traditional and online media buying and planning, and online research and usability testing.  Holds P & L Responsibility.

• Implemented business development group - Developed key marketing strategies to increase customer base and market share. Generated leads and closed business of new clients.  Provided control process to generate new business.  Generated a high number of referral and repeat customer sales by providing excellent follow up and customer service on the following accounts: Alternative Options Mortgage Corporation, Blue Star Medical, CRS Funding, Community House Call Systems, EZ Motion, Home Team Healthcare Dallas, Home Team Healthcare Fort Worth, Internetwork Solutions, Mary McKay and Associates (Emmit Smith, Earl Campbell, Berry Sanders, Rolando Blackman, and Zig Ziggler), PC Skate, Senior Life Advisors, Siemens Security Systems, US Mortgage Corporation, Verizon, and The Williams Group Corporate.

·         Grew sales revenues 3 Million dollars in first 12 months – Managed Direct sales and marketing of technology products focused on specific regulated industries to increase revenues.  Used strategic planning and business development to target and close business into key client base.

• Restructured Marketing Firm’s existing supplier base – Restructured supplier relationships to view marketing firm as an agency, rather than a consultancy, increasing average gross margins from 12% to 41%.  Eliminated 30% of existing vendors and strengthened relations with the remaining supply base, reducing costs by an average of 22% with remaining vendor base. 
• Supported operating departments - Active in reviewing and prioritizing the operations of the company’s departments.  Set company and operational direction for 40 plus employees to meet the needs of the company. 
• Maintained supplier relationships – Established, developed, and maintained relationships with media and creative vendors. Managed pricing, discounts, terms, and volume rebates with key vendors, such as PRNewswire, BusinessWire, Katz Media, Nielson, MM Plus, MRI, Tapscan, Forrester Research, local and national Internet, print, radio, and television media.  100% of Creative Services are outsourced, working with resources such as Tony Jeary Productions, Unique Video Productions, Dupre Miller Literary Publishing, SW Lithographics, Randy Marx Studios, Vaultranet, and Imaginuity.        

24MM Internet Technology Services Company, with offices in five U.S. markets.   Services include Application Development, Internet Marketing, Design Services, and    E-commerce Transaction Processing.

Sr. Vice President of Marketing

·         Created and Managed Marketing Division. Built and managed the Marketing National Practice division from internal corporate support to a profit center that significantly impacted revenues and acted as a key market differentiator for Vectrix.  In two years, grew marketing and design staff to 90 people, 80% billable.  Managed services of Internet and print design, strategic marketing planning, traditional and online media buying and planning, and online research and usability testing.  Held P & L Responsibility.    

Generated over $6 million in additional revenues from existing client base.  As a non-traditional add on service in the technology industry, provided marketing services to customers to drive e-commerce sales, of the following accounts: America Online, American Airlines, Cellular One, Cinemark USA (Theaters), Club Corp International, Dallas Chamber of Commerce, Dollar Rent A Car, Electrolux USA, Emerson Radio, Enron Corporation, Hilton Sales Worldwide, Nest Entertainment, Visa Small Business. 

·         Maintained supplier relationships – Established, developed, and maintained relationships with media and creative vendors. Managed pricing, discounts, terms, and volume rebates with key vendors, such as PRNewswire, BusinessWire, Katz Media, Nielson, MM Plus, MRI, Tapscan, Forrester Research, local and national Internet, print, radio, and television media.

8MM Advertising, Marketing, and Public Relations firm, managing B2B and B2C focused national accounts.  Services included Strategic Planning and Media Buying, Public Relations and Promotions, Creative Concept and Production of television, radio and print.

President

·         Developed management team- Responsible for hiring and developing management team to successfully guide the company from under 1MM in sales in 1994 to over 8MM in sales in 1998. 

• Supported operating departments - Active in reviewing and prioritizing the operations of the company’s departments.  Set company and operational direction for 20 plus employees to meet the needs of the company. 
• Managed financial relationships and controls.  Responsible for developing and maintaining banking relationships. Provided sales forecasts and cash flow forecasts.  Held P & L Responsibility.
• Guided sales force - Built account management division.  Established sales objectives and outlined job responsibilities for Account Directors, Account Supervisors, Account Managers, and Assistant Account Managers. Worked to established proprietary programs to meet the needs of key customers.  Developed and maintained specific account relationships generating 30% or more of annual sales.  Able to develop several multi million dollar long-term customers, managing accounts such as Advanced Micro Devices, AMD University Relations, World Gym Fitness Centers, Benchmark Homes, Crenshaws Athletic Club, Doc Hollidays Pawnbrokers & Jewelers, Genie Lube Centers, Hickory Honey Hams, Premier Fitness, and United States Olympic Committee.  .

·         Maintained supplier relationships – Established, developed, and maintained relationships with media and creative vendors. Managed pricing, discounts, terms, and volume rebates with key vendors. Reviewed delivery and quality issues and interceded to resolve sub-standard performance issues.  Successfully negotiated 100% of suppliers from payment at time of order to 60 days dating or greater for all purchase orders, with key vendors, such as PRNewswire, BusinessWire, Katz Media, Nielson, MM Plus, MRI, Tapscan, Forrester Research, local and national Internet, print, radio, and television media.

.

1992 –1994                               Clear Channel Communications, Austin, Texas

                                                Account Manager

1990 –1992                               Lake Travis School of Dance, Austin, Texas

                                                Director

1985 – 1989                              Institutional Sales and Associates, Austin, Texas

                                                Sales and Marketing Representative      

                        THE UNIVERSITY OF TEXAS, AUSTIN, TEXAS           

                        Fine Arts Studies, 1985 --1989